36
vokey wedge
Skip itPrices mostly outside the sweet spot ($126.20–$294.22) — this niche doesn't clear our bar today.
Review moat
Great121.5avg incumbent reviews — the moat a new listing must climb
Returns
Great1.4%return rate — above 5% kills the launch gate
Growth
Good+33.6%90-day search growth — must beat 0% to launch
Avg price
Good$160.47avg listing price — sweet spot $15–$100
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Market size
Bad$54K$54K/yr · 124K searches
Brand share
Bad96%top-5 brand share — brand-locked demand
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Price range
Bad$126.20–$294.22cheapest to priciest tracked listing — scored on the share inside $15–$100