38
vital health ring
Skip itHigh returns (11.4%) — this niche doesn't clear our bar today.
Price range
Incredible$15.45–$95.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$49.26avg listing price — sweet spot $15–$100
Review moat
Great254.38avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Okay$137K$137K/yr · 1.1M searches
Growth
Bad-38.9%90-day search growth — must beat 0% to launch
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Returns
Bad11.4%return rate — above 6% kills the launch gate