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vikings flag
Worth a lookShows a sweet-spot price point ($27.16 avg), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Avg price
Incredible$27.16avg listing price — sweet spot $15–$100
Price range
Great$10.89–$71.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Growth
Good+60.0%90-day search growth — must beat 0% to launch
Review moat
Good939.59avg incumbent reviews — the moat a new listing must climb
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$51K$51K/yr · 41K searches
Brand share
Bad96%top-5 brand share — brand-locked demand