49
vibration plate
Skip itSoft demand (-33.9% this quarter) — this niche doesn't clear our bar today.
Market size
Incredible$53.4M$53.4M/yr · 17.7M searches
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Avg price
Good$124.13avg listing price — sweet spot $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.7%return rate — above 6% kills the launch gate
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,946.19avg incumbent reviews — the moat a new listing must climb
Price range
Bad$52.78–$443.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-33.9%90-day search growth — must beat 0% to launch