45
vesc
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible19.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Growth
Great+61.4%90-day search growth — must beat 0% to launch
Avg price
Good$103.49avg listing price — sweet spot $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Price range
Okay$39.36–$213.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad8.3%return rate — above 5% kills the launch gate
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$21K$21K/yr · 26K searches
Brand share
Bad100%top-5 brand share — brand-locked demand