53
uv water filter
Worth a lookShows low returns (1.3%), but prices mostly outside the sweet spot ($13.65–$595.43) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Market size
Good$700K$700K/yr · 212K searches
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+20.0%90-day search growth — must beat 0% to launch
Avg price
Okay$185.66avg listing price — sweet spot $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Review moat
Bad4,243.44avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Price range
Bad$13.65–$595.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price