42
utg riser
Skip itSoft demand (-26.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$59.16avg listing price — sweet spot $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Price range
Good$16.53–$168.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.9%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,408.47avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Market size
Okay$125K$125K/yr · 85K searches
Brand share
Bad90%top-5 brand share — brand-locked demand
Growth
Bad-26.3%90-day search growth — must beat 0% to launch
Signals High Price