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university of delaware
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Growth
Great+89.4%90-day search growth — must beat 0% to launch
Avg price
Great$18.80avg listing price — sweet spot $15–$100
Price range
Great$9.15–$38.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good535.41avg incumbent reviews — the moat a new listing must climb
Returns
Good3.0%return rate — above 5% kills the launch gate
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Market size
Bad$57K$57K/yr · 77K searches
Brand share
Bad98%top-5 brand share — brand-locked demand