40
unicycle
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Review moat
Great232avg incumbent reviews — the moat a new listing must climb
Avg price
Good$117.69avg listing price — sweet spot $15–$100
Growth
Good+21.3%90-day search growth — must beat 0% to launch
Market size
Okay$145K$145K/yr · 246K searches
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Price range
Bad$24.83–$405.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad8.4%return rate — above 5% kills the launch gate
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale