35
under desk stair stepper
Skip itSoft demand (-21.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$59.36avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$17.57–$169.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.0%return rate — above 6% kills the launch gate
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Review moat
Bad8,243.16avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$63K$63K/yr · 69K searches
Growth
Bad-21.2%90-day search growth — must beat 0% to launch