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umpire shirt

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A small market ($44K/yr) — this niche doesn't clear our bar today.

Market size 11Growth 56Conversion 23Competition 78Returns 31Price range 82Avg price 92Brand share 47Review moat 64Quality gap 25

Avg price

Great$21.96

avg listing price — sweet spot $15–$100

Price range

Great$9.82–$41.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great37%

top-5 click share — an open shelf

Review moat

Good934.44

avg incumbent reviews — the moat a new listing must climb

Growth

Good+29.6%

90-day search growth — must beat 0% to launch

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Returns

Okay4.5%

return rate — above 5% kills the launch gate

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Market size

Bad$44K

$44K/yr · 107K searches

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