37
umpire gear
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Review moat
Great290.17avg incumbent reviews — the moat a new listing must climb
Avg price
Great$82.74avg listing price — sweet spot $15–$100
Returns
Good2.8%return rate — above 5% kills the launch gate
Market size
Okay$250K$250K/yr · 227K searches
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Bad$12.19–$433.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-11.4%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Brand share
Bad95%top-5 brand share — brand-locked demand
Signals High Price