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umpire brush
Worth a lookShows searches that convert (14.1% search→purchase), but a small market ($40K/yr) keeps it on the watch list.
Conversion
Incredible14.1%search→purchase rate — share of searches ending in a sale
Review moat
Great119.13avg incumbent reviews — the moat a new listing must climb
Returns
Great1.1%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+26.3%90-day search growth — must beat 0% to launch
Price range
Good$5.77–$25.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.92avg listing price — sweet spot $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Bad71%top-5 click share — a locked-up shelf
Market size
Bad$40K$40K/yr · 24K searches
Signals Low Review Barrier