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uga shirt women

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A small market ($18K/yr) — this niche doesn't clear our bar today.

Market size 4Growth 52Conversion 13Competition 86Returns 21Price range 80Avg price 90Brand share 60Review moat 71Quality gap 30

Avg price

Great$21.15

avg listing price — sweet spot $15–$100

Competition

Great29%

top-5 click share — an open shelf

Price range

Great$9.53–$39.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good656.5

avg incumbent reviews — the moat a new listing must climb

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Growth

Good+23.0%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Returns

Bad6.0%

return rate — above 5% kills the launch gate

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Market size

Bad$18K

$18K/yr · 84K searches

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