43
uc davis
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Review moat
Great194.88avg incumbent reviews — the moat a new listing must climb
Avg price
Great$18.62avg listing price — sweet spot $15–$100
Growth
Good+58.8%90-day search growth — must beat 0% to launch
Price range
Good$9.90–$24.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Competition
Bad71%top-5 click share — a locked-up shelf
Market size
Bad$24K$24K/yr · 58K searches
Brand share
Bad98%top-5 brand share — brand-locked demand
Signals Low Review Barrier