42
turn board
Skip itSoft demand (-6.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$41.42avg listing price — sweet spot $15–$100
Review moat
Great307.92avg incumbent reviews — the moat a new listing must climb
Returns
Good2.0%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Okay$9.71–$229.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$148K$148K/yr · 167K searches
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-6.0%90-day search growth — must beat 0% to launch
Competition
Bad74%top-5 click share — a locked-up shelf