33
turkey trophy
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Incredible20.5avg incumbent reviews — the moat a new listing must climb
Avg price
Great$21.75avg listing price — sweet spot $15–$100
Price range
Great$9.98–$34.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-1.4%90-day search growth — must beat 0% to launch
Competition
Bad87%top-5 click share — a locked-up shelf
Quality gap
Bad4.9★avg incumbent rating — lower means beatable quality
Market size
Bad$14K$14K/yr · 24K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Low Review Barrier