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turkey chair
Skip itSoft demand (-63.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$58.11avg listing price — sweet spot $15–$100
Brand share
Great52%top-5 brand share — no brand owns this niche
Review moat
Great379.5avg incumbent reviews — the moat a new listing must climb
Competition
Great38%top-5 click share — an open shelf
Price range
Good$16.49–$141.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$85K$85K/yr · 148K searches
Returns
Bad6.0%return rate — above 5% kills the launch gate
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-63.1%90-day search growth — must beat 0% to launch