44
tungsten tape
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Review moat
Great199.6avg incumbent reviews — the moat a new listing must climb
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great$20.14avg listing price — sweet spot $15–$100
Price range
Great$12.06–$34.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$150K$150K/yr · 146K searches
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Growth
Bad-13.5%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand