40
tungsten putty
Skip itSoft demand (-46.2% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible87.88avg incumbent reviews — the moat a new listing must climb
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Great$17.88avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Price range
Good$9.95–$21.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$67K$67K/yr · 52K searches
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand
Growth
Bad-46.2%90-day search growth — must beat 0% to launch