66
trout lures
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Competition
Incredible18%top-5 click share — an open shelf
Price range
Great$4.05–$79.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great56%top-5 brand share — no brand owns this niche
Market size
Good$693K$693K/yr · 2.4M searches
Avg price
Good$14.02avg listing price — sweet spot $15–$100
Growth
Good+20.8%90-day search growth — must beat 0% to launch
Review moat
Okay1,631.75avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand