44
trout bait
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Price range
Good$4.67–$28.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$275K$275K/yr · 437K searches
Avg price
Good$12.04avg listing price — sweet spot $15–$100
Review moat
Okay1,999.05avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Growth
Okay+0.5%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand