54
trolling reel
Worth a lookShows a sweet-spot price point ($88.79 avg), but weak search conversion (1.1%) keeps it on the watch list.
Avg price
Great$88.79avg listing price — sweet spot $15–$100
Competition
Great38%top-5 click share — an open shelf
Growth
Good+55.9%90-day search growth — must beat 0% to launch
Review moat
Good681.53avg incumbent reviews — the moat a new listing must climb
Returns
Good2.3%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$184K$184K/yr · 180K searches
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Price range
Bad$15.84–$391.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Signals High Price