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treble hooks
Worth a lookShows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.0%return rate — above 5% kills the launch gate
Review moat
Great274.98avg incumbent reviews — the moat a new listing must climb
Competition
Great35%top-5 click share — an open shelf
Growth
Good+57.6%90-day search growth — must beat 0% to launch
Brand share
Good67%top-5 brand share — brands hold most of the demand
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.34avg listing price — sweet spot $15–$100
Price range
Okay$6.21–$20.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$102K$102K/yr · 254K searches
Signals Low Review Barrier