39
treadmill incline riser blocks
Skip itSoft demand (-22.7% this quarter) — this niche doesn't clear our bar today.
Review moat
Great182.33avg incumbent reviews — the moat a new listing must climb
Avg price
Great$17.29avg listing price — sweet spot $15–$100
Price range
Great$8.99–$38.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Returns
Okay5.1%return rate — above 6% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$72K$72K/yr · 121K searches
Growth
Bad-22.7%90-day search growth — must beat 0% to launch