70
transom saver
Worth a lookShows a sweet-spot price point ($37.49 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$37.49avg listing price — sweet spot $15–$100
Price range
Incredible$16.15–$72.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great54%top-5 brand share — no brand owns this niche
Competition
Great39%top-5 click share — an open shelf
Growth
Good+57.3%90-day search growth — must beat 0% to launch
Market size
Good$777K$777K/yr · 460K searches
Review moat
Good656.32avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.1%return rate — above 5% kills the launch gate
Signals No Dominant Brand