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65

trampoline ladder

Launch it

A $893K/yr market growing +68.5% this quarter with returns at 1.5% — clears our launch bar.

Market size 76Growth 78Conversion 85Competition 37Returns 85Price range 95Avg price 95Brand share 31Review moat 49Quality gap 38

Avg price

Incredible$30.72

avg listing price — sweet spot $15–$100

Price range

Incredible$21.27–$58.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great9.6%

search→purchase rate — share of searches ending in a sale

Returns

Great1.5%

return rate — above 5% kills the launch gate

Growth

Great+68.5%

90-day search growth — must beat 0% to launch

Market size

Great$893K

$893K/yr · 304K searches

Review moat

Okay1,612.29

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Search terms