55
trail markers
Worth a lookShows low returns (0.9%), but a small market ($26K/yr) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Competition
Great37%top-5 click share — an open shelf
Avg price
Good$14.75avg listing price — sweet spot $15–$100
Review moat
Good716.93avg incumbent reviews — the moat a new listing must climb
Brand share
Good64%top-5 brand share — brands hold most of the demand
Price range
Good$2.38–$34.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+13.9%90-day search growth — must beat 0% to launch
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$26K$26K/yr · 60K searches