40
toronto maple leafs hat
Skip itA small market ($18K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$25.28avg listing price — sweet spot $15–$100
Price range
Incredible$16.67–$37.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great185.42avg incumbent reviews — the moat a new listing must climb
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Returns
Okay3.2%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad92%top-5 brand share — brand-locked demand
Growth
Bad-29.0%90-day search growth — must beat 0% to launch
Market size
Bad$18K$18K/yr · 18K searches