55
toddler soccer ball
Worth a lookShows a fragmented shelf (top 5 take 36% of clicks), but soft demand (-34.3% this quarter) keeps it on the watch list.
Competition
Great36%top-5 click share — an open shelf
Avg price
Great$16.45avg listing price — sweet spot $15–$100
Brand share
Great58%top-5 brand share — no brand owns this niche
Returns
Good2.3%return rate — above 5% kills the launch gate
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Price range
Good$8.58–$25.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$464K$464K/yr · 519K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,800.6avg incumbent reviews — the moat a new listing must climb
Growth
Bad-34.3%90-day search growth — must beat 0% to launch