54
toddler scooter with seat
Worth a lookShows beatable incumbent ratings (3.5★), but high returns (11.4%) keeps it on the watch list.
Quality gap
Incredible3.5★avg incumbent rating — lower means beatable quality
Review moat
Incredible22.23avg incumbent reviews — the moat a new listing must climb
Avg price
Great$52.94avg listing price — sweet spot $15–$100
Price range
Great$20.45–$110.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+55.8%90-day search growth — must beat 0% to launch
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Market size
Okay$114K$114K/yr · 245K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Returns
Bad11.4%return rate — above 5% kills the launch gate