40
toddler roller skates
Skip itSoft demand (-25.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$35.21avg listing price — sweet spot $15–$100
Price range
Incredible$18.19–$53.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great33%top-5 click share — an open shelf
Brand share
Good72%top-5 brand share — brands hold most of the demand
Review moat
Okay1,961.92avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.9%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$63K$63K/yr · 127K searches
Growth
Bad-25.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand