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toddler poncho
Skip itA small market ($70K/yr) — this niche doesn't clear our bar today.
Review moat
Good766.88avg incumbent reviews — the moat a new listing must climb
Brand share
Good70%top-5 brand share — brands hold most of the demand
Avg price
Good$12.93avg listing price — sweet spot $15–$100
Growth
Good+26.2%90-day search growth — must beat 0% to launch
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Price range
Good$6.19–$24.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Returns
Okay5.6%return rate — above 6% kills the launch gate
Market size
Bad$70K$70K/yr · 214K searches