Skip to content
64

toddler inflatable pool float

Worth a look

Shows demand growing +294.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 9Growth 100Conversion 56Competition 84Returns 53Price range 69Avg price 83Brand share 75Review moat 51Quality gap 63

Growth

Incredible+294.7%

90-day search growth — must beat 0% to launch

Competition

Great31%

top-5 click share — an open shelf

Avg price

Great$18.18

avg listing price — sweet spot $15–$100

Brand share

Good60%

top-5 brand share — brands hold most of the demand

Price range

Good$4.93–$37.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Good4.7%

search→purchase rate — share of searches ending in a sale

Returns

Good2.9%

return rate — above 5% kills the launch gate

Review moat

Good1,444.02

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$38K

$38K/yr · 44K searches

Search terms