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toddler football
Skip itSoft demand (-34.4% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.9%return rate — above 5% kills the launch gate
Avg price
Good$13.65avg listing price — sweet spot $15–$100
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Price range
Okay$7.65–$19.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,053.85avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$70K$70K/yr · 111K searches
Growth
Bad-34.4%90-day search growth — must beat 0% to launch