30
tire table
Skip itA small market ($45K/yr) — this niche doesn't clear our bar today.
Avg price
Great$77.70avg listing price — sweet spot $15–$100
Review moat
Good877.62avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.3%return rate — above 5% kills the launch gate
Price range
Okay$25.76–$189.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad72%top-5 click share — a locked-up shelf
Growth
Bad-12.2%90-day search growth — must beat 0% to launch
Market size
Bad$45K$45K/yr · 63K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Signals High Price