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Worth a lookShows low returns (0.4%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Great367.24avg incumbent reviews — the moat a new listing must climb
Price range
Great$7.50–$44.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+63.8%90-day search growth — must beat 0% to launch
Avg price
Great$15.36avg listing price — sweet spot $15–$100
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Market size
Okay$154K$154K/yr · 152K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand