54
theraband roll
Worth a lookShows searches that convert (14.8% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible14.8%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$33.43avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 6% kills the launch gate
Price range
Great$7.99–$88.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Market size
Good$328K$328K/yr · 66K searches
Review moat
Okay2,937.79avg incumbent reviews — the moat a new listing must climb
Growth
Okay+5.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand