54
the house ball
Worth a lookShows searches that convert (12.7% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible12.7%search→purchase rate — share of searches ending in a sale
Price range
Incredible$15.18–$27.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$22.50avg listing price — sweet spot $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Growth
Great+74.9%90-day search growth — must beat 0% to launch
Review moat
Good515.22avg incumbent reviews — the moat a new listing must climb
Market size
Okay$232K$232K/yr · 81K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad88%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Low Review Barrier