71
tent lights
Worth a lookShows no brand lock-in (top 5 brands take 34% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible34%top-5 brand share — no brand owns this niche
Growth
Incredible+114.3%90-day search growth — must beat 0% to launch
Competition
Great25%top-5 click share — an open shelf
Avg price
Great$21.10avg listing price — sweet spot $15–$100
Price range
Great$5.58–$48.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$536K$536K/yr · 739K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.9%return rate — above 5% kills the launch gate
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,920.31avg incumbent reviews — the moat a new listing must climb