60
tent lights for party
Worth a lookShows no brand lock-in (top 5 brands take 35% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Avg price
Incredible$24.42avg listing price — sweet spot $15–$100
Price range
Great$7.26–$98.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+90.1%90-day search growth — must beat 0% to launch
Competition
Great30%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,033.3avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.3%return rate — above 5% kills the launch gate
Market size
Bad$28K$28K/yr · 32K searches
Signals No Dominant Brand