25
teenymates advent calendar 2025
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible26avg incumbent reviews — the moat a new listing must climb
Price range
Incredible$36.91–$74.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$58.82avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Returns
Bad6.9%return rate — above 5% kills the launch gate
Market size
Bad$54K$54K/yr · 45K searches
Competition
Bad91%top-5 click share — a locked-up shelf
Growth
Bad-48.8%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand