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team usa decorations
Skip itSoft demand (-58.9% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible25.83avg incumbent reviews — the moat a new listing must climb
Conversion
Incredible13.0%search→purchase rate — share of searches ending in a sale
Returns
Great1.6%return rate — above 5% kills the launch gate
Avg price
Okay$10.88avg listing price — sweet spot $15–$100
Price range
Okay$6.24–$20.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Bad87%top-5 click share — a locked-up shelf
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Market size
Bad$6K$6K/yr · 4K searches
Growth
Bad-58.9%90-day search growth — must beat 0% to launch