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tea light lantern
Skip itSoft demand (-50.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$29.28avg listing price — sweet spot $15–$100
Price range
Great$5.02–$66.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Returns
Good2.5%return rate — above 5% kills the launch gate
Review moat
Good1,329.04avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$112K$112K/yr · 217K searches
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Brand share
Bad93%top-5 brand share — brand-locked demand
Growth
Bad-50.8%90-day search growth — must beat 0% to launch