33
tball helmets ages 4-6
Skip itSoft demand (-60.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$22.07avg listing price — sweet spot $15–$100
Price range
Great$10.89–$33.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Returns
Okay3.1%return rate — above 5% kills the launch gate
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,221.94avg incumbent reviews — the moat a new listing must climb
Market size
Okay$131K$131K/yr · 133K searches
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad98%top-5 brand share — brand-locked demand
Growth
Bad-60.3%90-day search growth — must beat 0% to launch