Skip to content
51

taser and pepper spray combo

Worth a look

Shows low returns (0.6%), but soft demand (-15.8% this quarter) keeps it on the watch list.

Market size 53Growth 17Conversion 29Competition 75Returns 97Price range 56Avg price 95Brand share 32Review moat 20Quality gap 45

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Avg price

Incredible$24.10

avg listing price — sweet spot $15–$100

Competition

Great40%

top-5 click share — an open shelf

Price range

Good$10.05–$162.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$334K

$334K/yr · 594K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Review moat

Bad14,071.27

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-15.8%

90-day search growth — must beat 0% to launch

Reviews