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tarp
Launch itA $6.2M/yr market growing +19.8% this quarter with returns at 2.3% — clears our launch bar.
Market size
Incredible$6.2M$6.2M/yr · 4.8M searches
Avg price
Great$19.30avg listing price — sweet spot $15–$100
Price range
Great$7.91–$38.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Returns
Good2.3%return rate — above 5% kills the launch gate
Growth
Okay+19.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,890.94avg incumbent reviews — the moat a new listing must climb