48
tap board
Skip itSoft demand (-5.9% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible43.55avg incumbent reviews — the moat a new listing must climb
Avg price
Great$85.32avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good69%top-5 brand share — brands hold most of the demand
Market size
Good$333K$333K/yr · 180K searches
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Price range
Okay$48.28–$176.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.9%return rate — above 5% kills the launch gate
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-5.9%90-day search growth — must beat 0% to launch