32
tampa bay lightning shirt
Skip itSoft demand (-50.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$25.58avg listing price — sweet spot $15–$100
Price range
Great$12.98–$40.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great430.8avg incumbent reviews — the moat a new listing must climb
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Brand share
Bad96%top-5 brand share — brand-locked demand
Market size
Bad$33K$33K/yr · 80K searches
Returns
Bad11.5%return rate — above 5% kills the launch gate
Growth
Bad-50.4%90-day search growth — must beat 0% to launch
Signals High Returns