20
tacx neo 2t
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Good2.3%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,911avg incumbent reviews — the moat a new listing must climb
Market size
Bad$81K$81K/yr · 7K searches
Growth
Bad-39.1%90-day search growth — must beat 0% to launch
Competition
Bad94%top-5 click share — a locked-up shelf
Price range
Bad$11.00–$1604.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Avg price
Bad$531.86avg listing price — sweet spot $15–$100
Signals High Price